Dreamception starts with either an image that's been saved on your iOS device or it takes a photo with the camera. You then select one of the thirty available effects and the image is uploaded to the publisher’s server where it’s run through the Deep Dream process and returned. The delay going from mobile device to server and back again is remarkably short so repeating the “dreaming” process and layering multiple effects is fast and easy to do. A nice touch is the vertically split review screen which allows you to compare the original with the "dreamt" image.
Google’s “DeepDream” algorithm, which uses an Artificial Neural Network connected to itself to form a feedback loop that generates some pretty wild results. Since then, the trippy results of this algorithm has made its way into the bloodstream of the internet and gone fully viral. Happy to encourage some unbridled nerdiness, the Googlers turned around and completely open-sourced the code. Once the nerds got their teeth into it, #DeepDream (which has now been hashtagged) showed off what’s going on in the internet’s id. Unsurprisingly, there are a lot of weird-looking puppies.